Overview

<p><strong><u>Responsibilities:</u></strong></p>

<ol>
<li><strong>Marketing and Communications</strong></li>
<li>Create and implement marketing and communications programs that reflect, articulate, and promote the mission, vision, and identity of NLC.&nbsp; Develop and enhance our image with member cities, potential members, external stakeholders, and the general public.</li>
<li>Build strategic partnerships with key internal stakeholder departments.&nbsp; Integrate internal stakeholder goals for marketing and communication initiatives into a comprehensive marketing and communications plan for the organization.</li>
<li>Oversee project planning, execution, and progress reporting from ideation through to delivery in collaboration with internal stakeholders.</li>
<li>Set key performance measures to evaluate the success of marketing and communications programs.&nbsp; Define goals and measurements of success based on desired objectives and outcomes.&nbsp; Ensure that evaluation systems and benchmarks are in place to needed data to inform strategic decision-making.</li>
<li>Track and report the overall results of communications and marketing strategies to the Senior Executive and senior leadership.&nbsp; Recommend and implement changes to strategies and tactics to address areas of underperformance.</li>
<li>Develop, coordinate, and oversee programs, technical assistance, and resource materials to assist internal stakeholder departments in carrying out marketing and communications initiatives.&nbsp; Build relationships and identify business connections with internal teams to maximize efficiency.&nbsp; Collaborate with internal stakeholders and design teams on the timing and delivery of communications and marketing deliverables.</li>
<li>Design, implement, and monitor systems and procedures necessary to ensure the smooth operation of the marketing and communications function. &nbsp;Lead cross-departmental initiatives to improve processes and provide regular updates on changes to the Senior Executive.</li>
<li>Manage communication and marketing project budgets and expenses.&nbsp; Forecast costs, review and approve invoices, notify stakeholders of cost variances, and perform related administrative tasks.</li>
<li><strong>Content Development</strong></li>
<li>Manage the editorial direction, and distribution of print publications.&nbsp; Coordinate the appearance of print materials such as letterhead, use of logo, brochures, etc.</li>
<li>Develop, maintain, and uphold a standard style to apply to all marketing and communication pieces.&nbsp; Partner with stakeholder departments to maintain consistency in content across NLC.&nbsp; Ensure that our image brand is consistently articulated in internal and external communications.</li>
<li>Design and implement creative ideas to execute content based on industry best practice, past successes, and industry research.&nbsp; Solve challenges while adhering to the goals and objectives for delivered content.</li>
<li>Oversee the writing and editing of content for a variety of audiences and channels, including marketing collateral, presentations, print materials, and internal communications. &nbsp;</li>
<li><strong>Media Relations</strong></li>
<li>Lead the develop and implementation of a comprehensive media relations and communications program that enhances the image and position of NLC in partnership with the Senior Executive and senior leaders.&nbsp; Elevate NLC’s work in a coordinated fashion with our larger communications and media strategies.</li>
<li>Manage media interest in NLC marketing and communications initiatives.&nbsp; Ensure regular contact with target media and coordinate appropriate response to media requests.</li>
<li>Champion the development of NLC’s media profile as an authority on cities, towns and villages.&nbsp; Serve as a media advisor to for the leadership team, providing support to the Senior Executive and senior leaders in media relations and communications.</li>
<li>Direct logistical support for media events.&nbsp; Assign staff to provide support at NLC conferences to coordinate on-site logistics and press credentialing.</li>
<li>Cultivate and manage partnerships with media companies to secure marketing and media placement opportunities to further the NLC brand.</li>
<li><strong>Research and Analysis</strong></li>
<li>Coordinate and oversee the collection of relevant market research to inform changes to the future direction of marketing and communication initiatives. &nbsp;Monitor industry trends and recommend changes to NLC strategies when appropriate.</li>
<li>Direct the collection of data on completed communications and marketing initiatives.&nbsp; Identify trends and patterns that can be used to enhance the success of current and future initiatives.</li>
<li>Keep informed of developments in the fields of marketing and communications, non-profit management and governance, and city advocacy.&nbsp; Use this information to help NLC identify opportunities for innovation in marketing and communications efforts.&nbsp; Present ideas that can maximize the success of strategic goals and initiatives to the Senior Executive for consideration.</li>
<li><strong>Leadership</strong></li>
<li>Guide and direct the efforts of assigned staff members to plan and complete work in support of marketing and communications projects.&nbsp; Define individual work goals, expectations, priorities, and measures for success.</li>
<li>Serve as a mentor and coach for staff in their assigned areas of expertise.&nbsp; Review communication and marketing project deliverables for errors to ensure the accuracy and quality of delivered work.</li>
<li>Perform functions typically associated with managing and leading others, including performance management, recruitment and selection, and compensation and policy administration.</li>
<li>Work collaboratively with Digital Engagement and Visual Design teams in the fulfillment of overall marketing and communications&nbsp;goals.</li>
<li>Serve on DEMC leadership team, working alongside the Senior Executive and other Directors to drive strategic direction and maintain a positive, productive team culture.</li>
<li><strong>Perform other duties and lead special projects as assigned.</strong></li>
</ol>

<p><u>Education and Experience:</u></p>

<p>&nbsp;</p>

<ul>
<li>Bachelor's Degree in Marketing, Communications, Journalism, English, Political Science, or a related field</li>
<li>8+ years of applicable experience</li>
<li>2+ years of experience serving as a marketing and/or communications manager, including working closely with senior management teams</li>
<li>Demonstrated capability to coordinate complex projects on time, on budget, and error-free</li>
<li>Strong understanding of various communication styles, particularly AP</li>
<li>Adobe Acrobat and MS Office skills (Word, Excel, PowerPoint, and Outlook)</li>
<li>Experience working with government entities and/or non-profit organizations preferred</li>
</ul>

<p><strong><u>Work Environment:</u></strong></p>

<p>Work is typically performed in a standard office setting working at a desk or table on a level surface. &nbsp;Periodic travel is expected to attend business meetings and events. &nbsp;May be required to work more hours than normal during a regular workweek depending on workload and deadline requirements.</p>


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