Overview

<p><strong><u>PURPOSE</u></strong></p>

<p>The purpose of this job is to serve our members, customers and co-workers.</p>

<p><strong><u>SUMMARY</u></strong></p>

<p>The Social Media Marketing Specialist is responsible for planning, executing, monitoring, and improving the social media activities of ACHE.</p>

<p><strong><u>JOB FUNCTIONS</u></strong></p>

<ol>
<li><strong>Social Media Strategy and Tactics</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;40% of Time

<ul>
<li>Work with the marketing team to develop and follow a social media strategy that supports ACHE’s marketing and public information goals.</li>
<li>Keep abreast of changing media trends and preferences, and adjust social media tactics as needed.</li>
<li>Serve as the expert in social media campaign design and assist campaign owners in planning effective use of social media.</li>
<li>Provide advice on linking with social media to generate clickthroughs, and other ways to leverage social media integration points.</li>
<li>Test new delivery strategies and tactics.</li>
</ul>
</li>
</ol>

<p>&nbsp;</p>

<p>&nbsp;</p>

<ol>
<li><strong>Campaign Execution&nbsp;</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 40% of Time

<ul>
<li>Build a following and deploy educational and marketing messages through a variety of social media platforms, such as LinkedIn, Twitter, Instagram, Facebook, and YouTube.</li>
<li>Develop and maintain appropriate personas.&nbsp; Share and curate content.&nbsp; Moderate platforms.</li>
<li>Independently distill and post information about trending topics in a style that is consistent with ACHE’s identity.&nbsp;</li>
<li>Work with campaign owners and content specialists to build social media plans, develop content and distribute via the most appropriate social media channels.</li>
<li>Use one or more social media management tools to create/post content, schedule shares, engage with followers, repurpose content, share others’ content, manage communities, etc.</li>
<li>Build schedules and ensure timely execution of social media campaigns.</li>
<li>Perform quality assurance of all campaigns.</li>
</ul>
</li>
</ol>

<p>&nbsp;</p>

<p>&nbsp;</p>

<ol>
<li><strong>Metrics&nbsp;</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 10% of Time

<ul>
<li>Review key engagement and revenue metrics. Use this information to optimize future campaigns.</li>
<li>Analyze and report on campaign performance, including insights and recommendations for improving results.</li>
<li>Support the creation of automated reports for stakeholders with an emphasis on ROI attribution, and actionable metrics.</li>
</ul>
</li>
</ol>

<p>&nbsp;</p>

<p>&nbsp;</p>

<ol>
<li><strong>Process Management</strong>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;10% of Time

<ul>
<li>Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through social media.</li>
<li>Design, implement, and analyze testing strategies for improving social media results.</li>
</ul>
</li>
</ol>

<p>&nbsp;</p>

<p><strong><u>KNOWLEDGE AND SKILL REQUIREMENTS </u></strong></p>

<ul>
<li>Bachelor’s degree or equivalent experience in Marketing or a related field.&nbsp; &nbsp;</li>
<li>Two to three years of social media marketing experience required.&nbsp; Agency experience preferred.</li>
<li>Intuitive understanding of proper tone and of what is of interest and appropriate.</li>
<li>Technical skills in social media platforms and tools.</li>
<li>Excellent writing, editing and proofreading skills.</li>
<li>Demonstrated success in managing social media accounts.</li>
<li>Be up to date on the latest trends in social media marketing and continuously strive to be the subject matter expert on social media marketing best practices.</li>
<li>Understand social media integration points with other digital platforms and be able to leverage these.</li>
<li>Collaborative, able to work in a team to produce outstanding results.</li>
<li>Excellent integration skills, able to envision steps in a team process and flawlessly execute in coordination with others.</li>
<li>Ability to build a vision for messaging and communicate that vision to team members and stakeholders.</li>
<li>Ability to work independently and prioritize effectively in a fast-paced, deadline-driven environment.</li>
<li>Marketing campaign skills&nbsp;(technically proficient)</li>
<li>Innovative and creative thinking&nbsp;(fresh, imaginative thinking)</li>
<li>Organized and attention-to-detail approach&nbsp;(executes with excellence)</li>
<li>Experience with social media metrics measurement.&nbsp; Ability to analyze campaigns, report on performance, and make recommendations for improvements.</li>
<li>Experience with social media automation and social media marketing.</li>
<li>Familiarity with best practices for electronic media and multichannel marketing.</li>
<li>Previous experience managing timelines.</li>
</ul>

<p>&nbsp;</p>

<p><strong><u>OTHER REQUIREMENTS</u></strong></p>

<ul>
<li>Must possess sound judgment, discretion and a high degree of professionalism.</li>
<li>Must have regular and predictable attendance.</li>
</ul>

<p>This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position.&nbsp; In addition, percentages allocated to job functions are subject to change at the supervisor’s discretion.&nbsp; Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor; subject to reasonable accommodations.</p>


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