Overview

Gamut, a subsidiary of Cox<br />Media Group, is a solutions-based digital advertising organization focused on<br />connecting brands to their most relevant consumers and communities, across all<br />platforms. Gamut and its OTT product – Gamut TOTAL – empower advertisers<br />through guaranteed premium inventory, advanced fraud-free options and maximized<br />campaign performance. Founded on a century of success laid down by our parent company<br />Cox Enterprises, Gamut delivers effective advertising campaigns that combine<br />over 20 years of experience in the digital space with data, insights and<br />quality inventory. For more information on Gamut, please visit: <a href="http: gamut.media/" rel="no-follow">http: gamut.media/</a>.</p><br /><br />&nbsp;<br /><br />The Media Insights Analyst will<br />perform data runs and analysis through the use of multiple research sources to<br />support the media ad sales team and consult clients on their media plans. The<br />right candidate will possess the curiosity to gain a deep understanding of<br />consumer behavior, media trends, and audience measurement with an eagerness to<br />tell a persuasive story with their findings. In this role, the Media Insights<br />Analyst will report to the Senior Insights Manager and collaborate with the Sales,<br />Marketing, Analytics, and Strategy Departments. </p><br /><br />&nbsp;<br /><br /><b>Ad-Hoc Research Analysis </b><br /><br /><ul><li>Access, report, analyze<br />and interpret raw data culled from various syndicated research providers</p></li><li>Transform data points<br />and audience measurement into creative and compelling insights</p></li><li>Strategically leverage<br />qualitative data and insights to support internal Account Executives to drive<br />sales revenue growth</p></li><li>Align client needs and<br />challenges with research analysis to uncover marketing solutions</p></li><li>Attend and participate<br />in internal/external meetings as needed; understand business objectives and<br />serve as a vocal subject matter expert when communicating to others</p></li><li>Review advertising<br />trends alongside consumer insights to identify prospective media opportunities<br />for brands and clients</p></li><li>Clearly display<br />research and insights through written and designed deliverables that<br />effectively communicate the message</p></li><li>Independently manage<br />project deadlines to ensure the timely delivery of ad-hoc sales requests</p></li></ul><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><b>&nbsp;</b><br /><br /><b>&nbsp;Prepare Data-Driven<br />Marketing Material</b></p><br /><br /><ul><li>Contribute ideas and<br />assist in cultivating concepts during team brainstorm gatherings, working on<br />special projects and partnering with peers and other data departments within<br />Gamut and CMG</p></li><li>Collaborate with<br />marketing team to develop data-driven sales collateral that clearly articulates<br />research and insights</p></li><li>Attend and participate<br />in industry-related conferences, workshops and events</p></li><li>Keep abreast of industry<br />trends to monitor the ever-changing media landscape, specifically video<br />consumption; remain informed on current and relevant business topics </p></li></ul><br /><br /><br /><br /><br /><br /><br /><br /><br />Qualifications:<br /><br /><br /></p><ul><li>BA/BS degree in Marketing,<br />Communications, Business Administration or related field preferred</p></li><li>Experience with syndicated research<br />providers preferred, including Simmons, MRI, Hitwise, and comScore preferred or<br />something equivalent</p></li><li>1+ year experience in a<br />research or insights role at a media agency, broadcast/digital company, or<br />media rep firm</p></li><li>Proficient in Microsoft<br />Office, specifically PowerPoint and Excel</p></li><li>Knowledge of digital<br />and TV audience measurement</p></li><li>Possess excellent<br />verbal and written communication skills</p></li><li>Ability to juggle<br />multiple projects and prioritize accordingly in a deadline driven environment</p></li><li>Motivated self-starter<br />who has a strong desire and curiosity to learn about media, marketing, brands<br />and advertising</p></li><li>Resourceful<br />problem-solver with a willingness and determination to offer up solutions</p></li><li>Ambition to deliver<br />exceptional and impactful insights that drive positive results</p></li><li>Extremely attentive to<br />detail; organized and diligent with strong time management skills</p></li></ul><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></p><br /><p><strong>About Cox Media Group</strong></p><p>&nbsp;</p><p>Cox Media Group is an integrated broadcasting, publishing and digital media company. The company&rsquo;s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.&nbsp; Additionally, CMG operates the National Advertising Platform businesses of CoxReps – the country&rsquo;s biggest television rep firm – Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.&nbsp; For more information about Cox Media Group, please check us out online at <a href="http: www.coxmediagroup.com/" rel="no-follow">www.coxmediagroup.com</a>. </p><p>Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual&rsquo;s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.</p><p>Statement to ALL Third-Party Agencies and Similar Organizations:&nbsp; Cox accepts resumes only from agencies with which we formally engage their services.&nbsp;&nbsp; Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.</p>


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