Overview

The senior manager of customer acquisition will develop, execute and optimize customer acquisition marketing strategies across paid marketing channels including Paid Search/PLAs, Paid Social, Display, Affiliates and Direct Mail to drive rapid growth for one or more of the sites within the eCommerce Family of Brands. We are looking for a self-motivated marketing manager, able to thrive in a fast-paced, results and deadline driven environment. You are driven by data and passionate about efficiently acquiring customers at scale across our target customer segments.
Responsibilities include:

Strategically lead all Paid Search/PLAs, Paid Social, Display, Affiliates and Direct Mail channels from ideation to execution
Lead a team while working cross-functionally with insights & analytics, site merchandising, product, creative and design, and finance teams
Manage a multi-million-dollar acquisition budget to meet ROI & LTV goals and provide forecasting and spend allocation guidance
Cultivate a test-and-learn culture and build out testing process and road map to optimize performance and achieve customer acquisition goals
Effectively communicate acquisition channel strategies and performance to the broader marketing team, to cross-functional partners, and to leadership. Develop customized dashboards and reports as needed
Build processes to quickly identify shifts in performance and a plan for response
Identify and drive new channels and approaches to customer acquisition and growth strategies
Own relationship with Google, Facebook and other third party partners
Requirements:

5+ years of experience in customer acquisition marketing for an ecommerce company, retail experience a plus
Solid experience and knowledge of multi-channel consumer marketing strategies with an emphasis on direct response marketing
Proven track record of driving and accelerating revenue growth to drive new customer acquisition
Hands-on experience managing SEM campaigns via third party tool, such as SA360, Kenshoo or Marin
Experience with Facebook/Instagram advertising and scaling campaigns in a high growth environment
Proven collaborator with outstanding verbal, written communication and presentation skills
Mobile-first mindset, acquiring and engaging customers wherever they interact with our brands
2+ years of people management experience
Working knowledge of Google Analytics, Adobe Omniture or other web analytics tools
Bachelor s degree in Economics, Marketing, or similar field, advanced degree or MBA a plus
Bonus Points:

Experience in a high-growth retail eCommerce environment
Experience with affiliate marketing and direct mail
Google Ads and Bing Ads Certifications
Knowledge of reporting tools, such as Tableau, Oracle BI, etc.
Familiarity with SQL, MS Access and/or any programming languages


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